How Human Behaviour Shapes Successful Business Strategies

People are fundamentally sheep - isn’t that what we’re always told? Sure, everyone likes to think that they are an individual and that they make individual decisions about what they do and how they choose to act, but the reality is that most of what we do is heavily influenced by the behaviour of others.

This is human behaviour, which is herd-like. As social creatures, what we do or don’t do is often based on what others are doing or not doing. People don’t really think about their actions. In fact, Mark Earls, a leading human behaviour and strategy expert, would argue that very often thinking comes after the fact - people act and process it later. He would also say that there’s not much point in asking people why they do what they do, because they don’t actually know.

Now, the trick is to harness the power of human behaviour to create successful business strategies and to build powerful brands. If you consider the power of crowd mentality in your strategies (which perhaps goes a little against conventional wisdom about how people make choices) you are virtually guaranteed to have a strategy that will succeed. Why? Simply because you will be able to develop strategies that work by understanding peoples’ behaviour. You will understand how new ideas really catch on and are disseminated, and how to create momentum and longevity behind your strategic objectives - whatever these may be.

Considering people are the number one resource in business today, it’s surprising how little we consider the true nature of human beings within the scope of business strategy. A century ago, the main resource of a business was capital which bought the things a business needed to thrive such as land, materials, transport and so forth. Today though, up to 85% of the economy in developed countries is based on human interaction at a variety of levels.

This is why it’s important to understand human behaviour and to shape strategy around it - because people (staff, customers, suppliers and distributers etc) are an essential resource in today’s business world.

Mark Earls challenges strategists to really think about things. In an eBook entitled Understanding How Behaviour Shapes Strategy, he discusses his thinking on the subject of people and strategy. Thing is, our misconceptions about human behaviour and why people do things is what fundamentally undermines most strategies. A different view of people may just change the rules for forward-thinking businesses.

Earls contends that while Marketing attempts to shape mass behaviour, its attempts are poor. This is shown by the fact that most new products fail within the first year, and the ones that survive struggle to make any long-lasting or substantial impact on the consumers’ behaviour. He goes on to say that the reason for this is perhaps that our interpretation of what causes human behaviour and how to shape it is wrong.

Earls says there are two views that are fundamentally flawed in our understanding of what shapes behaviour. Firstly, we think that to change behaviour we need to change minds when in fact the opposite is true. The second mistake we make is thinking that ideas and behaviour spread through “the corridors of influence”, through ‘The Few’ when in fact it is ‘The Many’ that really make the difference.

When you consider the relationship between attitudes and behaviour, how new ideas and habits get formed and how to create the momentum that creates real and lasting change you will find that the best strategies take human behaviour into account. Strategies in fact only work if they change human behaviour. Whether you are dealing with staff, customers, investors or others, you first have to understand how people work and how new ideas catch on to appreciate what makes for successful business strategies.

The Earths Geomagnetism Its Effects on Human Behaviour

No two days are ever the same for any event that takes place. This has a major impact on planning, holding events, sales and advertising, seminars, fundraising and other events where a large group of people get together. We've all had times where a party, fundraiser or other group event turned out poorly and yet we hold the party a different day, everything works out perfect. Science is now starting to prove that the general mood of the population is being governed by two major factors; the amount of geomagnetic activity taking place on the earth and the amount of activity coming from the sun. Not all active solar activity is negative, at the right times, this activity can be a major boost to mankind in general. Examples of this in earth's previous history demonstrate that at peak sunspot cycles, major scientific discovery and achievements have occurred. Alternatively increased solar activity has been shown to make people irritable and decrease the overall well being of the population. It is the delicate balance between the earths geomagnetism and negative ions in the air that account for whether these levels of activity are going to be positive or negative in nature. We all know the positive benefits that negative ions provide, both for health and well being. These negative ions also occur naturally around the earth and at certain times are more increased and at other times their levels are lower.


The new science starting to describe and interpret the behavior of humans based on the earth and sun's behavior is known as the Behavioral Response Indice. By using software algorithms, science is now starting to find the perfect balance of negative ions, the right level of earth's geomagnetic activity and the future amount of activity the sun will project onto the earth and create a forecastable index. Just as satellites have forecast systems warning of future dangerous electrons that can destroy communications systems, a Behavioral Response Indice warns of days where holding large events or seminars would be unadvisable due to the solar and geomagnetic climatic conditions occurring on that date. This can have a major impact on industry, education and society as a whole. It can boost productivity by allowing a more smoother flow of ideas and innovations to occur at seminars, conventions etc. It can create a stimulating and positive atmosphere for attendees and improve morale for public speakers and other exhibitors who speak at corporate events, venues and other events. We already use weather forecasting and space weather forecasting to plan ahead, on the horizon is behavioral response forecasting.

Eight Great Human Behavior Science Projects

Human Behavior Science Projects explore the fascinating ways that human beings behave. Behavioral projects are a popular choice for kids headed to the science fair. While gathering enough test subjects can be tricky, these projects can be a great way for students to learn about testing, meet interesting people, and have fun. There are so many things to discover, that the hardest part may be simply choosing a topic. Here's a list of ideas to get you started.

1. Determine the soothing effect of music by taking the pulse before and after a five minute session of classical piano.

2. See if more people are visual learners or auditory learners by having humans memorize a telephone number that they only see, then a different one that they only hear.

3. Discover if wearing glasses helps or hurts a salesperson's profit. Have a salesperson wear glasses for a series of days, then go to work without the glasses. Compare their total sales for the two periods.

4. Find out if yawning is contagious behavior by watching a group of children before and after the group leader yawns. Note that because it is such a primitive reflex, yawning is a very popular human behavior science project subject.

5. Are younger children more inclined to like their teachers than older students? Rate the popularity of teachers that teach different ages of kids.

6. Measure the time it takes for children to learn a poem set to music or not set to music.

7. Find out if the scent of lemon helps attention by calculating test scores of people who have or have not sniffed a lemon. This is a great science project that might help ADHD students!

8. Find out if two ears or one are better at localizing a sound by hiding an object, and timing how long individuals take to find it. (Get a complete project guide for this project at Online Science Projects.)

Of course, you don't need a study of human behavior to know that students like to come up with new and unique ideas. So put on your thinking cap and come up with your own human behavior science project!

The Sociology of Human Behavior - External Influences on Perception of Others

This evening I decided that I would try a small experiment to test the theory that we all tend to "judge" others based on appearnace and come to some conclusions about the way that person is from those perceptions.

For the past 6 months I have been network marketing and have had a rather conservative picture on my Facebook profile. Tonight I changed that to a photo that was of me 3 years ago when I had my Wiccan shop running full time. The Witches Haven in Cedar City Utah.

I was not so surprised to see what the result was. The immediate result was that I received comments of shock...one even saying...WOW! Others were less "shocked" and ranged from a thumbs up to "I didn't have any clue". This is not a negative thing and my theory was not to show negativity versus positive resulting reactions but to see raw reaction...period.

I placed a status statement shortly after placing the picture on my profile that stated, "I changed my profile picture here to make a point. Whether you call your clergy Bishop, Father, Rabbi, or High Priest,etc...never judge by the cover as we are peaceful and only wish to assist our fellow man."

I am happy to state that while my theory was proven that we all make judgments or we tend to have pre-conceived ideas of one another we also have the intelligence to think about these ideas and notions and make informed decisions about our final judgment.

I hope that we all will take the time to think about how we are judging others based on appearances only and that we will stop and think about all of the reasoning and conditions that played into the way they appear. I may have looked like a "hippy" to some. A "satanic" person to others...neither of which would have been any where near accurate.

This article will be appearing in a post on my blog and by the time this is posted the picture on my FB profile will have been changed back. I neglected to mention that apparently it did have the affect that people were no longer friend requesting me and some chose to leave and that was also expected. I have left it on my blog as it portrays who I truly am...away from the politics...and out of the "lime light" as it were.

May we all be cautious about the way we are treating one another because of the language we may speak, the clothing we may wear, the creed we may hold ourselves to, and just treat one another with the respect that deep down we all deserve. In the end nothing else matters but the fact that we are all here on earth and we are all human and have feelings, emotions and frailties.

Until next time take care of yourselves and each other. Brightest blessings

How Human Pheromone Products Can Give You The Sexual Edge

What is the best pheromone product on the market? Is there one product that out strips the rest and guarantees you success with the opposite sex, or for that matter, the same sex?

Human pheromones have made an impact on today's society as their role in human behaviour is better understood. The pheromone product industry has grown rapidly as savvy marketers realise the potential to make money from a public audience looking for shortcuts to "nail" there next sexual conquest.

Can Pheromone Products Guarantee Sexual Success?

Those people buying human pheromone products thinking it's the answer to attracting a sexual mate should really understand the role this invisible chemical actually plays in human interaction. Will a dab of pheromone cologne guarantee you success in the sexual stakes? No it won't. Why? Because as it was put to me by a manufacturer recently, "somebody can give you the light switch but you still need to turn it on!"

Wearing a pheromone product is designed to instill an air of confidence in the "wearer." Don't think for a minute guys that by simply having it on and then walking into a night club is going to see you mobbed by dozens of ravenous women. Sure, you'll probably get noticed but the main action of the pheromone product is to help you "break the ice" and once you do, it's then up to you to continue to create an impression.

The Best Pheromone Product On The Market

So what is the best pheromone product on the market. Well I'm not too sure there is a best product but one of the safest ways in finding the best legitimate products are by concentrating on those companies who produce and manufacture their own oils, cologne and spray in house. Why? By producing their own products, they've obviously spent crucial time and money in testing what works and what doesn't work with the end creation a result of this research. And you can bet they won't be resting on their laurels as they continually refine and test different combinations.

Does Price Matter?

Products come in a variety of forms including cologne, spray, oils and enhancers. One thing that continually amazes me is the price differences between the various products. Is a pheromone cologne worth $30 less effective than a cologne being promoted at over a hundred dollars? This is often the problem facing many prospective consumers.

More is not always best and by following the earlier strategy of sticking with those in-house produced products, your pheromone experience should generally be a happy one. Also, look for companies who provide on-going support; they may have a newsletter you can sign up for. It's a sure sign that they are in it for the long haul and not just a fly-by-nighter. You'll also find that they are loyal to their regular customers providing deals such as two-for-one or buy a bottle of this cologne and receive a complimentary dab brush.

Remember, the best pheromone product won't get you "mauled" by the opposite sex but it can help you get off the "batting plate." Then it's up to you to negotiate your way around the diamond.