Yes! Human behavior is past down from generation to generation. Human behavior is learned behavior. What do you think about that? Just remember that an explanation is not a justification. Crime is a reality in our country whether we like it or not. Poor family values, poverty, poor education, these are the contributing factors that lead many men and women to crime. There are some well read and educated persons who believe that the human brain is wired for violence.
What if I told you that violence was learned? Violence is past down from generation to generation, like wealth and heirlooms. Do you find that hard to believe? What if I told that when human beings lived in caves and ate raw meat, a man and a woman had to be as aggressive and violent as the animals around them in order to survive. "Wow", human beings had to be as aggressive and cunning and primal as the other animals!
Now look at human history, (world history). Now ask yourself, can you see in our world history and the different systems of government. We can see democracy, monarchy, dynasty, tyranny, and empire; all of these forms of government were created by violence, blood shed, or revolution. It is hard to believe that every democracy started with revolution! We value this system of government so much that we will force other countries and people to adopt it.
We are appalled by violence and criminal behavior. We see movies with men in masks cutting up, and torturing and then ultimately killing a naked girl. We read comic books and see violent images on television. Now if you compound these things with children who have never been nurtured or taught how to inter-act with other human beings in a healthy manner. We get what we have now, large prison populations and high crime.
Is human behavior learned? Yes! A child's mind is open and is like a fresh piece of clay. A child's mind is programmed by what he or she hears and sees. We can stop crime completely, with our youngest generations. We can teach positive and edifying social skills. Children are unfortunately taught fear, pride and prejudice and hatred. Children can also be taught to love, and respect themselves and others.
Wednesday, July 29, 2009
Sunday, July 26, 2009
Environment and Human Behavior
The current vision of the world on environmental issues enables a greater scope and detail about what happens to the environment where they are all living beings. Disasters, tragedies, plundering and exploitation of the natural assets have been increasingly explicit in the face of human society, causing environmental imbalances leading to fatigue and the nature. The purpose of sustainability is that human beings are considered part of nature, being able to develop their actions in balance with the environment in which they live.
Considering the evolutionary history of human thought, it is noted that the thinking of man are becoming throughout history, where it hangs a clash of the old Cartesian paradigm and the new paradigm, that of sustainability. Knowing the evolutionary process of human thought can be pointed as cause for the problem diagnosed: environmental problems not bother enough people so that they act, there is no motivation or personal initiative to trigger environmental action, awareness does not necessarily trigger changes of attitudes, not the accountability of people before the environmental issue.
The solutions to the problem of the programs and projects already working on environmental perception, awareness and consciousness, causing an emphasis on emotion in people that have been sensitized to promote the changes necessary to achieve sustainability.
Considering the parameters that influence the analysis and results of this work, it remains within its objectives, but to propose new ideas for influence in overcoming the processing of environmental awareness in active movement. Building new cultural values, social, political and economic then contributing to formation of a new global consciousness in favor of life and all the diversity in nature.
The actions committed for the environment today does not match that of people aware. We stopped on the concrete action to minimize the impacts that cause. Timid political movements and the majority are electioneering (Search by votes) try to convince people that we work with nature as a small part of the city's trash is separated for recycling, and when changes are government projects past are overlooked or neglected, start another program as environmental be the first to worry about the environmental issue. The search for the reasons that make the conscious action of the generator attitudes and processes that can begin to mitigate the environmental problems is significant, considering the inconsistency of people aware of the existence and the lack of permanent environmental actions.
Working for a healthy environment, the effective action of a company organized and concerned to know, understand and exercise their responsibilities. Referring to the Medical Education, (KIKUCHI, 1991 p. 166) warns: You can not compare to the action self cure therapy with conventional medical therapy. The purpose of self cure therapy is to empower the healing of patients who must be an act essentially self-educational and not medical. The expropriation of health, holding to the doctors, the exclusive right to treatment for patients and difficult to author, using for that the law, follows, essentially, to ignorance and financial interests. This is one of the main factors that cause disease in troubled modern world. The disease is like a fire and the doctor is like the firefighter.
Although the total mobilization of the entire capacity of the doctor (firefighter) and the use of all equipment, there are still many serious diseases (large fires) that develop in parallel with the rapid development of science and mechanical technology of today. No use looking only technological progress and the practical with their firefighter equipment and instruments, if we strengthen and warned against the fire. We must protect us from disease flare of individual children as well as major fires (epidemics and wars). The disease appears as a possibility for growth, as a barrier that helps us to raise awareness that the imbalance is crucial for maintaining the relative balance. So what if search is not clear how the fire, because if you do not know, just study it and is the most effective method for this. What you want is the self facing the environment. The expropriation of nature is what is bad, compared to the previous reference Kikuchi health. Treat evil is not enough, we must prevent it and that is necessary to investigate what was lost and bring back the habit to return the balance to maintain, and also get the natural balance of ecosystems.
Looking under the same parameters of the search for balance you can cite other examples of the confusion in other segments such as: violent authorities want to stop the violence, doctors want to stop the cancer producing more cancer, educators want to promote education transmitting a fragmented vision and escravizante of reality. Clearly, something is wrong.
There is the need to replace the Cartesian-Newtonian paradigm, consolidated by the positivist doctrine, which still governs our lives. There should be a change in view of the world, considering that the greatest crisis affecting humanity is the crisis of perception, as a warning Capra (1996).
Education has strategic role in the process of environmental management, training of children and young people, incorporating environmental and human values, emphasizing the sense of daily practices with the theory initiated in the classroom, leading to a culture of sustainability, a culture the harmonic coexistence between human beings and between them and nature. The pursuit of sustainable development seems utopian, but the utopian ideas are to build something you dream, and dream is to generate hope. It is the desire to abstract a concrete reality, to stop rambling on firm ground to tread. Developing sustainability means being focused not only on production, is to think and solve small to condescend to the proposed logical natural process, or find the answers in nature to solve the problems. Issues that were created by humans, when we forget that the natural, the organic, and that depends on it. We must go back to origins to rethink the way of human life. Look what has been lost to fit the missing piece of to return to participate in the life cycle of the earth.
Sustainable development as its basic resource elect the creative initiative of individuals and as a fundamental objective the welfare of the material and spiritual. In communities that work well, even when there is poverty, there are also ingenious strategies for survival. (BARROS, 2002, p. 4) According Lerípio (2001, p. 2), the environment and development must cease to be confrontational to become a partnership relationship. The key point of the issue becomes the need for a peaceful coexistence between the quality of the environment and economic development.
What actions have been geared to protecting the environment is needed desvencilhar the mystery of consciousness and their ability to bring actions aware, committed and responsible for spreading solutions of problems and significant environmental improvements. You can not just plant trees in the gardens each year the week of the environment and to worship at that moment as if representing large effect on people and the environment. We must grow conscious attitudes in people, it is important to environmental awareness is no action to mitigate environmental impacts. The continuation of underdevelopment in environmental continuity is the act of playing the remains of food in the same brass in which recyclable materials or as forests are devastated areas equivalent to a big stadium every day, eliminating several endangered species of both flora as fauna, and authorities are not pressured to make this safeguard.
Understanding the basis of generating actions is very important to reach people aware so they can have their attitudes consistent with their way of thinking. Finding the factor for the actions has been a tool much more than just awareness. If awareness were large enough there would be concerns about the environmental issue, as is evident in the company to be established there, in various segments of multipliers of environmental awareness. Maybe the majority did not see the seriousness with which environmentalists have seen, hence the need for treatment of shock, or see the reality that hits on the emotionally and be done with nature and the like. Considering the importance of these aspects, this paper attempts to point out answers or solutions to the inertia of rest where people park conscious and not aware, to have the factor or factors instigators to a state of movement for activities beneficial to the environment, a inertia of movement of environmentally conscious heads.
If every person endowed with environmental awareness still lacks reason to act on the environmental issue is instigated in the right spot to develop attitudes that same individual to remedy environmental damage or prevent them, work is more than a contribution to environmental education, but yes, the trigger that fires every person other than his desire to make their way of life today, to more healthy attitudes from a particular, emotional, psychological, actor in major changes necessary for preservation and conservation of an integrated world of humans and nature as it always was, one thing only. To search for the guideline have research that points to a single direction desvencilhando of the nuances that may be involved in your real objective is therefore necessary to infer the problem question: Why do many people, although being environmentally aware, yet have no rational attitudes that are taking actions environmentally sound?
Considering the evolutionary history of human thought, it is noted that the thinking of man are becoming throughout history, where it hangs a clash of the old Cartesian paradigm and the new paradigm, that of sustainability. Knowing the evolutionary process of human thought can be pointed as cause for the problem diagnosed: environmental problems not bother enough people so that they act, there is no motivation or personal initiative to trigger environmental action, awareness does not necessarily trigger changes of attitudes, not the accountability of people before the environmental issue.
The solutions to the problem of the programs and projects already working on environmental perception, awareness and consciousness, causing an emphasis on emotion in people that have been sensitized to promote the changes necessary to achieve sustainability.
Considering the parameters that influence the analysis and results of this work, it remains within its objectives, but to propose new ideas for influence in overcoming the processing of environmental awareness in active movement. Building new cultural values, social, political and economic then contributing to formation of a new global consciousness in favor of life and all the diversity in nature.
The actions committed for the environment today does not match that of people aware. We stopped on the concrete action to minimize the impacts that cause. Timid political movements and the majority are electioneering (Search by votes) try to convince people that we work with nature as a small part of the city's trash is separated for recycling, and when changes are government projects past are overlooked or neglected, start another program as environmental be the first to worry about the environmental issue. The search for the reasons that make the conscious action of the generator attitudes and processes that can begin to mitigate the environmental problems is significant, considering the inconsistency of people aware of the existence and the lack of permanent environmental actions.
Working for a healthy environment, the effective action of a company organized and concerned to know, understand and exercise their responsibilities. Referring to the Medical Education, (KIKUCHI, 1991 p. 166) warns: You can not compare to the action self cure therapy with conventional medical therapy. The purpose of self cure therapy is to empower the healing of patients who must be an act essentially self-educational and not medical. The expropriation of health, holding to the doctors, the exclusive right to treatment for patients and difficult to author, using for that the law, follows, essentially, to ignorance and financial interests. This is one of the main factors that cause disease in troubled modern world. The disease is like a fire and the doctor is like the firefighter.
Although the total mobilization of the entire capacity of the doctor (firefighter) and the use of all equipment, there are still many serious diseases (large fires) that develop in parallel with the rapid development of science and mechanical technology of today. No use looking only technological progress and the practical with their firefighter equipment and instruments, if we strengthen and warned against the fire. We must protect us from disease flare of individual children as well as major fires (epidemics and wars). The disease appears as a possibility for growth, as a barrier that helps us to raise awareness that the imbalance is crucial for maintaining the relative balance. So what if search is not clear how the fire, because if you do not know, just study it and is the most effective method for this. What you want is the self facing the environment. The expropriation of nature is what is bad, compared to the previous reference Kikuchi health. Treat evil is not enough, we must prevent it and that is necessary to investigate what was lost and bring back the habit to return the balance to maintain, and also get the natural balance of ecosystems.
Looking under the same parameters of the search for balance you can cite other examples of the confusion in other segments such as: violent authorities want to stop the violence, doctors want to stop the cancer producing more cancer, educators want to promote education transmitting a fragmented vision and escravizante of reality. Clearly, something is wrong.
There is the need to replace the Cartesian-Newtonian paradigm, consolidated by the positivist doctrine, which still governs our lives. There should be a change in view of the world, considering that the greatest crisis affecting humanity is the crisis of perception, as a warning Capra (1996).
Education has strategic role in the process of environmental management, training of children and young people, incorporating environmental and human values, emphasizing the sense of daily practices with the theory initiated in the classroom, leading to a culture of sustainability, a culture the harmonic coexistence between human beings and between them and nature. The pursuit of sustainable development seems utopian, but the utopian ideas are to build something you dream, and dream is to generate hope. It is the desire to abstract a concrete reality, to stop rambling on firm ground to tread. Developing sustainability means being focused not only on production, is to think and solve small to condescend to the proposed logical natural process, or find the answers in nature to solve the problems. Issues that were created by humans, when we forget that the natural, the organic, and that depends on it. We must go back to origins to rethink the way of human life. Look what has been lost to fit the missing piece of to return to participate in the life cycle of the earth.
Sustainable development as its basic resource elect the creative initiative of individuals and as a fundamental objective the welfare of the material and spiritual. In communities that work well, even when there is poverty, there are also ingenious strategies for survival. (BARROS, 2002, p. 4) According Lerípio (2001, p. 2), the environment and development must cease to be confrontational to become a partnership relationship. The key point of the issue becomes the need for a peaceful coexistence between the quality of the environment and economic development.
What actions have been geared to protecting the environment is needed desvencilhar the mystery of consciousness and their ability to bring actions aware, committed and responsible for spreading solutions of problems and significant environmental improvements. You can not just plant trees in the gardens each year the week of the environment and to worship at that moment as if representing large effect on people and the environment. We must grow conscious attitudes in people, it is important to environmental awareness is no action to mitigate environmental impacts. The continuation of underdevelopment in environmental continuity is the act of playing the remains of food in the same brass in which recyclable materials or as forests are devastated areas equivalent to a big stadium every day, eliminating several endangered species of both flora as fauna, and authorities are not pressured to make this safeguard.
Understanding the basis of generating actions is very important to reach people aware so they can have their attitudes consistent with their way of thinking. Finding the factor for the actions has been a tool much more than just awareness. If awareness were large enough there would be concerns about the environmental issue, as is evident in the company to be established there, in various segments of multipliers of environmental awareness. Maybe the majority did not see the seriousness with which environmentalists have seen, hence the need for treatment of shock, or see the reality that hits on the emotionally and be done with nature and the like. Considering the importance of these aspects, this paper attempts to point out answers or solutions to the inertia of rest where people park conscious and not aware, to have the factor or factors instigators to a state of movement for activities beneficial to the environment, a inertia of movement of environmentally conscious heads.
If every person endowed with environmental awareness still lacks reason to act on the environmental issue is instigated in the right spot to develop attitudes that same individual to remedy environmental damage or prevent them, work is more than a contribution to environmental education, but yes, the trigger that fires every person other than his desire to make their way of life today, to more healthy attitudes from a particular, emotional, psychological, actor in major changes necessary for preservation and conservation of an integrated world of humans and nature as it always was, one thing only. To search for the guideline have research that points to a single direction desvencilhando of the nuances that may be involved in your real objective is therefore necessary to infer the problem question: Why do many people, although being environmentally aware, yet have no rational attitudes that are taking actions environmentally sound?
Saturday, July 18, 2009
Managing the Human Being Behind the Business
It’s a common problem and we’ve all seen it - business owners that are just ‘too busy’ all of the time, and as a result, do not enjoy the success in business they had hoped for. Let’s not kid ourselves, there is a lot to focus on: technology, employees, sales, marketing and so on. These functions are essential and need to be well organised and managed.
But there is a second aspect to business success that is often overlooked – the effectiveness of the person running the show. Businesses are a reflection of the people who run them. If those people are ‘too busy’, stressed, or poorly organised, then these characteristics are reflected back in the business. The underlying behaviour and values of the business owner drive how much control they need, how they will delegate and how they use their time.
Growth of the business and the business owner need to match up
Any business that does not grow will ultimately decline. This may sound black and white but it is true. Growth can mean different things depending on the owner. For some it may be growth in revenues, for others it may be expanding product lines, or increasing the distribution channels. Whatever the definition of growth is, if it is not well thought out and planned, the business will soon become marginal and eventually fail, dragging the owner with it.
If the business is to grow, then the owner has to take the necessary time to learn the new roles and skills that a growing business will demand. Imagine for one moment where you would like your business to be in 5 years time. Then ask yourself: “Is it possible that I can be exactly the same person in 5 years that I am today and fulfil that growth strategy for my business? The answer has to be no. Business owners need to be prepared for new learning and taking on new, different, and bigger responsibilities - without fear or hesitation. The reality is the owner will be the limiting factor in growth - the business can only grow to the extent to which the owner grows.
When owners feel out of sorts, overworked, and like they are running faster and faster, it is almost always because they have fallen victim to the reactive "let's go faster" management approach. They are forced to live from problem to problem, and as a result are unsuccessful and may become unwilling to see their own (lack of) self-management as part of the problem.
The major reasons that business owners don’t manage themselves better are:
Being comfortable - we all do what we are comfortable with – it’s human nature. So we keep doing what we have always done.
Not knowing what else is possible.
Not knowing that there are other ways to do what they are doing.
Actually getting energy (and maybe some identity) from being stressed and overworked.
There are 5 steps to take in the road to better self-management:
1. Clarify personal goals for the future.
Many business owners lose sight of these as they get immersed in the day-to-day running of the business. Articulating your personal goals can reveal any issues about whether these support or conflict with their business goals. These goals need to cover both the immediate and future plans. What do you want to achieve personally in the next 1 to 2 years. And where do you want to be in ten years time?
2. Clarify the business goals.
Having spent some time expressing personal goals for the future, take a look at your business goals and rethink them. Are your personal and business goals working together, or are they working against each other? If they do seem to be mutually exclusive, what choices will you make next? Putting the business goals ahead of your personal ones will inevitably lead to stress and feelings of overwhelm. Determine instead whether the business goals can be re-oriented or modified to support what you would like to achieve personally.
3. Identify the owner's ideal role 3 years from now.
Think about who you want to be - what role you want to have in the business – in 3 years time. Will you still be doing the majority of work? Will you have others doing the work and your capacity is more advisory? Or perhaps you would like to remove yourself completely from the operational parts of the business and focus on product or business development?
Thinking about what you want as an owner in the future can give you great insights into what strategies you may need to put in place now.
4. Conduct a detailed personal time analysis for a one-week period.
This is where the rubber hits the road. If you really are true to yourself when you do this exercise you will learn a lot about where the potential lies for making changes. How are you really spending your time? Break your day down into at least half hour slots and write down exactly what you do in each 30 minutes.
5. Create a plan of action for the next 30 days.
Based on the data from steps 1-4, create an action plan to cover the next 30 days. Your plan should include:
• steps to align personal and business goals
• strategy for moving to the role the owner wants to play in the business in the future
• analysis of the results of the one-week detailed monitoring exercise
• deciding which activities add the most value and planning to spend time on those
• identify how much time is spent on low value activity and planning to delegate or stop doing those things
There is never a better time than right now for planning to do things differently. Take charge of yourself and your business by choosing a direction that allows you to meet both your personal and business goals, and still retain your sanity!
But there is a second aspect to business success that is often overlooked – the effectiveness of the person running the show. Businesses are a reflection of the people who run them. If those people are ‘too busy’, stressed, or poorly organised, then these characteristics are reflected back in the business. The underlying behaviour and values of the business owner drive how much control they need, how they will delegate and how they use their time.
Growth of the business and the business owner need to match up
Any business that does not grow will ultimately decline. This may sound black and white but it is true. Growth can mean different things depending on the owner. For some it may be growth in revenues, for others it may be expanding product lines, or increasing the distribution channels. Whatever the definition of growth is, if it is not well thought out and planned, the business will soon become marginal and eventually fail, dragging the owner with it.
If the business is to grow, then the owner has to take the necessary time to learn the new roles and skills that a growing business will demand. Imagine for one moment where you would like your business to be in 5 years time. Then ask yourself: “Is it possible that I can be exactly the same person in 5 years that I am today and fulfil that growth strategy for my business? The answer has to be no. Business owners need to be prepared for new learning and taking on new, different, and bigger responsibilities - without fear or hesitation. The reality is the owner will be the limiting factor in growth - the business can only grow to the extent to which the owner grows.
When owners feel out of sorts, overworked, and like they are running faster and faster, it is almost always because they have fallen victim to the reactive "let's go faster" management approach. They are forced to live from problem to problem, and as a result are unsuccessful and may become unwilling to see their own (lack of) self-management as part of the problem.
The major reasons that business owners don’t manage themselves better are:
Being comfortable - we all do what we are comfortable with – it’s human nature. So we keep doing what we have always done.
Not knowing what else is possible.
Not knowing that there are other ways to do what they are doing.
Actually getting energy (and maybe some identity) from being stressed and overworked.
There are 5 steps to take in the road to better self-management:
1. Clarify personal goals for the future.
Many business owners lose sight of these as they get immersed in the day-to-day running of the business. Articulating your personal goals can reveal any issues about whether these support or conflict with their business goals. These goals need to cover both the immediate and future plans. What do you want to achieve personally in the next 1 to 2 years. And where do you want to be in ten years time?
2. Clarify the business goals.
Having spent some time expressing personal goals for the future, take a look at your business goals and rethink them. Are your personal and business goals working together, or are they working against each other? If they do seem to be mutually exclusive, what choices will you make next? Putting the business goals ahead of your personal ones will inevitably lead to stress and feelings of overwhelm. Determine instead whether the business goals can be re-oriented or modified to support what you would like to achieve personally.
3. Identify the owner's ideal role 3 years from now.
Think about who you want to be - what role you want to have in the business – in 3 years time. Will you still be doing the majority of work? Will you have others doing the work and your capacity is more advisory? Or perhaps you would like to remove yourself completely from the operational parts of the business and focus on product or business development?
Thinking about what you want as an owner in the future can give you great insights into what strategies you may need to put in place now.
4. Conduct a detailed personal time analysis for a one-week period.
This is where the rubber hits the road. If you really are true to yourself when you do this exercise you will learn a lot about where the potential lies for making changes. How are you really spending your time? Break your day down into at least half hour slots and write down exactly what you do in each 30 minutes.
5. Create a plan of action for the next 30 days.
Based on the data from steps 1-4, create an action plan to cover the next 30 days. Your plan should include:
• steps to align personal and business goals
• strategy for moving to the role the owner wants to play in the business in the future
• analysis of the results of the one-week detailed monitoring exercise
• deciding which activities add the most value and planning to spend time on those
• identify how much time is spent on low value activity and planning to delegate or stop doing those things
There is never a better time than right now for planning to do things differently. Take charge of yourself and your business by choosing a direction that allows you to meet both your personal and business goals, and still retain your sanity!
Saturday, July 11, 2009
Mental Illnesses and Human Behavior
All mental illnesses are reflected in human behavior because they are provoked by the domination of the wild side of the human conscience, which has very violent behavior, without any sensitivity. When someone acquires a mental illness, this means that they are over-dominated by the anti-conscience, their primitive conscience that has no human characteristics, but is evil, selfish and sneaky.
The domination of the anti-conscience is frequent in most cases, because it manages to invade the conscious field when the person accepts its absurd suggestions, which are camouflaged in logical ideas. These ideas are absurd, but in order to discover their absurdity one has to carefully examine them, which means that they are often followed by the naïve human conscience of everyone, since nobody analyzes them.
However, a mental illness is provoked by the partial destruction of the human side of the human conscience due to the constant invasion of the terrible anti-conscience. When someone is dominated by their wild side, they cannot behave like human beings, even though the anti-conscience pretends to be human in the beginning. It is a wild animal that can think and provoke much destruction, because it is schizophrenic. The content of its mind is pure craziness.
This tragedy is the result of the disorganized development of the human conscience in its first stages. We have to eliminate the possibility of the domination of the anti-conscience before it manages to destroy the human side of the person's conscience in order to prevent all mental illnesses, and transform this dangerous part into a positive part of their human side.
Since we know that the domination of the anti-conscience can be perceived in the person's behavior, we must pay attention to all the revealing signs of this domination, which are:
1. Indifference to what is bad
2. Lack of sensitivity
3. Strange reactions
4. Absence of fear before danger
5. General apathy
6. Cruelty and irritation
7. Immoral tendencies
One must pay attention to his behavior and seek treatment if any or all of the above mentioned characteristics define their behavior, because if the anti-conscience does manage to completely destroy the human side of their conscience, they won't be able to recuperate it later. Your mental health and your behavior are practically the same thing, since one depends on the other. Be very careful when your behavior is strange, and don't deny seeking psychotherapy.
Christina Sponias continued Carl Jung's research into the human psyche, discovering the cure for all mental illnesses, and simplifying the scientific method of dream interpretation that teaches you how to exactly translate the meaning of your dreams, so that you can find health, wisdom and happiness.
The domination of the anti-conscience is frequent in most cases, because it manages to invade the conscious field when the person accepts its absurd suggestions, which are camouflaged in logical ideas. These ideas are absurd, but in order to discover their absurdity one has to carefully examine them, which means that they are often followed by the naïve human conscience of everyone, since nobody analyzes them.
However, a mental illness is provoked by the partial destruction of the human side of the human conscience due to the constant invasion of the terrible anti-conscience. When someone is dominated by their wild side, they cannot behave like human beings, even though the anti-conscience pretends to be human in the beginning. It is a wild animal that can think and provoke much destruction, because it is schizophrenic. The content of its mind is pure craziness.
This tragedy is the result of the disorganized development of the human conscience in its first stages. We have to eliminate the possibility of the domination of the anti-conscience before it manages to destroy the human side of the person's conscience in order to prevent all mental illnesses, and transform this dangerous part into a positive part of their human side.
Since we know that the domination of the anti-conscience can be perceived in the person's behavior, we must pay attention to all the revealing signs of this domination, which are:
1. Indifference to what is bad
2. Lack of sensitivity
3. Strange reactions
4. Absence of fear before danger
5. General apathy
6. Cruelty and irritation
7. Immoral tendencies
One must pay attention to his behavior and seek treatment if any or all of the above mentioned characteristics define their behavior, because if the anti-conscience does manage to completely destroy the human side of their conscience, they won't be able to recuperate it later. Your mental health and your behavior are practically the same thing, since one depends on the other. Be very careful when your behavior is strange, and don't deny seeking psychotherapy.
Christina Sponias continued Carl Jung's research into the human psyche, discovering the cure for all mental illnesses, and simplifying the scientific method of dream interpretation that teaches you how to exactly translate the meaning of your dreams, so that you can find health, wisdom and happiness.
Saturday, July 4, 2009
Consumer Buying Behaviour
Wm Morrison Supermarkets (Morrison) is UK's fourth largest supermarket chain and is primarily engaged in the operation and management of a chain of supermarkets across the UK. The company in early 2004 acquired one of its larger competitors, Safeways. The company operates primarily in the UK. It is headquartered in Bradford, UK and employs about 150,000 people.
However, this company faces a collapse in profits that will see it fall into the red for the first time in its 106 years history. Although, this company has many difficulties and continued problems relating to the integration Safeway, research shows that Morrison does not really understand consumer behaviour.
The purpose of this report is analyse the importance of consumer behaviour in marketing decision-making and recommend how Morrison can try to better understand its customers.
The importance of understanding consumer behaviour
“Consumer behaviour is the dynamic interaction of affect and cognition, behaviour and environmental events by which human beings conduct the exchange aspects of their lives.” (Olson & Peter, 1994, p.13) Companies are interested in consumer behaviour because they can develop marketing strategies to influence consumers to purchase their products based on consumer analysis. The success of a company’s marketing strategy will depend on how buyers react to it. To find out what satisfied customers, marketers must examine the main influences on what, where, when and how customers buy goods and services (Dibb, Simkin, Pride & Ferrell, 2001). By understanding these factors better, marketers are better able to predict how consumers will respond to marketing strategies. Ultimately, this information helps companies compete more effectively in the marketplace and leads to more satisfied customers.
Consumer decisions can be classified into three categories (1) routine response behaviour, (2) limited decision-making and (3) extensive decision-making. A consumer uses
routine response behaviour when buying frequently purchased, low cost, low risk items that require very little search and decision effort (Dibb at el, 2001). Customers for Morrisons and food retail industry are in this category.
Which elements of consumer behaviour do Morrison need to understand?
Morrison faces a collapse in profits of £74m into the red in the six months to 24th of July, compared with the £122 million profit last year (Finch, 2005). Morrison merged with Safeway and spent £3.3 million to complete this acquisition. However, the main issue for Morrisons is loss of customers and loss of their main investors. 4% of shares have been sold off. Therefore, shareholders are worrying about losing their main customer base the top socio-economic group AB1 because the Morrison strategy is not providing high quality ready meals which the AB1 socio group wants. Another criticism is that Morrisons after consolidation appears to have such a limited product and price range. A UK consumer body has criticized Morrisons over the healthiness of their products. Consumers have become more health conscious however, Morrisons own label brands contain more salt, fat and sugar than other retailer products (Field, 2005). The AB socio-economic group pays more attention to health issues and spends more money on healthier products. This may be another reason they are losing the AB1 socio group customers. ABs are forecast to increase in numbers by 36.8% of the population between 1998 to 2007, to 13.4 million adults (Mintel, 2004) therefore, losing the AB group is a major threat to the company’s future. All these issues indicate that Morrisons needs to be more customer-centric.
For the food retail industry, market segmentation is one of the most important factors in consumer behaviour analysis. Market segmentation is the process of dividing markets into groups of similar consumers and selecting the most appropriate groups and individuals for the firm to serve (Olson & Peter, 1994). Consumers vary in terms of product knowledge, involvement and purchasing behaviour. The Five-Stage Model of the Consumer Buying Process is described by Kotler as a model of the 'typical buying process' (2005) and is a way to explain how consumers make their purchases. The five-stage process includes problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation. However, a consumer does not necessarily go through all the steps and can in some cases even reverse the order (Kotler, 2005). When a consumer buys a low-involvement product that is considered to have a low risk s/he usually has a preferred brand and will stick to this, even though there might be a broad selection of other brands. In that case the consumer goes straight from the problem recognition stage direct to make the purchase decision, skipping the information search and evaluation of alternatives (Kotler, 2005). There are also several other situations where this model does not fully apply, such as when consumers make spontaneous purchases, are under a time constraint or have a certain attitude towards the product. Companies find it difficult to control the consumer buying decision process, however, they can get hints from consumer segmentation analysis because marketers’ group consumers are similar in some dimensions therefore a particular product will appeal to and satisfy them better. Olson and Peter (1994) identified five major types of segmentation including geographic segmentation with bases including city size and population. Companies can research areas in order to find out the social make – up of the area then select suitable products to match the social make – up. For example, the majority of Japanese people living in London live in Golders Green, St John’s Wood and the Acton areas, therefore the company can offer Asian or Japanese products in nearest branch. If the company knows the number of people living in particular area, it will help it in considering whether to open a new branch or not as the case may be. Demographic factors such as age, sex, race, ethnic origin and family life cycle can also be considered. Socio-cultural segmentation can be categorized into four major areas (1) roles and family, (2)reference group, (3) social class and (4) culture and sub-culture. Psychographic segmentation includes motives, learning and attitudes. Behavioural segmentation looks at brand loyalty and usage rates. Morrisons have to link all these elements when considering their marketing strategies.
Consumer needs and wants change all the time in context with the issues raised above. The next stage for the company is to analyse the marketing mix based on consumer segmentation analysis. The marketing mix consists of product, price, promotion and channels of distribution. These are primary elements marketing managers can control to serve consumers. The aim is to develop a consistent mix where all the elements work together to serve the target market. Selecting target markets and developing marketing mixes are related various tasks.
These are the important elements that Morrison should be considering if it wants to improve
Product
Ø How many variations, models and sizes of the product are needed to satisfy the various target customers.
Ø In order to launch new own label products, what types of packaging and labelling information would best serve consumers and attract them to purchase the product.
Price
Ø How much are consumers in a target market willing to pay for a particular product?
Ø What kind of price range is needed for that particular area.
Promotion
Ø In order to achieve a successful advertising campaign, the company need to know which would be the best media format for reaching the target market.
Ø What image should advertising try to create about the company.
Distribution
Ø What types of distribution channels would the consumer prefer to purchase a product in? Stores or other channels?. Morrisons is not currently offering online shopping. However, competitors such as Tesco, Sainsbury and Waitrose all offer online shopping and their sales of ecommerce are rapidly increasing.
Ø What kind of atmosphere might influence consumer preferences? Store layout, signs and display formats all influence consumer cognition.
Conclusion
According to market researchers TNS, around 85% of UK households have at least one loyalty card (Shabi, 2003). Tesco launched first loyalty card in UK in 1995. Today, the Tesco Clubcard has 10 million active households (Mesure, 2003). There are two main reasons companies to issue loyalty cards. The first reason is consumers who have loyalty cards literally become more loyal and therefore become repeat customers. The research shows that when consumers were given a choice between two stores, they were more likely to shop at the one where they could earn rewards. The second reason is that companies can analyse consumer behaviour via the loyalty card database. Each time the card is swiped, companies get information about what customers bought, where and how customers paid. All this goes into a databank profile of individual purchase history. The data gained from each transaction can turn companies into “customer-centric” businesses. In addition, when the people signed up for the card, they gave personal information about their address, how many people live in the house, employment status, number of children and so on. Companies can analyse consumer segmentation based on this database.
In addition, retailers use loyalty card knowledge to find new markets, such as planning new range rollouts and managing fresh food. In the process they can save a fortune in costs. Another benefit is companied may save in advertising and outsourcing market research costs because now the company has its own database to analyse the individual customer.
Recommendation
UK food retail industry is one of the most competitive in the world and also oligopolistic in nature with the top four or five accounting for around 60% of the market (Shabi, 2003).
The focus of customer relationship management has evolved from customer satisfaction to the creation of values for the customer. It is important to look at customers from the customers’ point viewpoint and not from the product or multiple channels. Consumer behaviour is affected by many uncontrollable factors therefore issuing loyalty cards can help in understanding consumer behaviour.
Morrisons is now facing severe problems. It has to become more customer-centric in in future in order to survive. Morrisons is poised to make a U-turn on its decision to shun
loyalty schemes, and is in talks with suppliers about possible options. In the past, Sir Ken Morrison, has said that the company would never offer a loyalty card as customers are interested in 'pounds not points'. However, it is now believed that the combination of added value for consumers and the useful data that can be gathered has persuaded the supermarket to introduce a loyalty scheme. Secondly, using this database to analyse consumer segmentation can help match consumer needs and wants. Thirdly, this database can be used to create a new marketing mix strategy in terms of the right product at the right price through the right channels and promoted in the right way.
References
Dibb, S., Simkin, L., Pride, W.M & Ferrell, O.C. (2001) Marketing Concept and Strategy, 4th Edition, Houghton Mifflin Company, Boston
Field, J (2005)
First Safeway became Morrison, is change driving shoppers away?, Sunday Herald, Glasgow, 3 April, p.5
Finch, J (2005)
First loss at Morrisons but Sir Ken intends to stay on for three years, The Gardian, London, 21 October
Mowen, J.C & Minor, M (1998)
Consumer Behaviour, 4th Edition, Prentice-Hall Inc, New Jersey
Olson, C. J & Peter, J.P (1994)
Understanding Consumer Behaviour,
However, this company faces a collapse in profits that will see it fall into the red for the first time in its 106 years history. Although, this company has many difficulties and continued problems relating to the integration Safeway, research shows that Morrison does not really understand consumer behaviour.
The purpose of this report is analyse the importance of consumer behaviour in marketing decision-making and recommend how Morrison can try to better understand its customers.
The importance of understanding consumer behaviour
“Consumer behaviour is the dynamic interaction of affect and cognition, behaviour and environmental events by which human beings conduct the exchange aspects of their lives.” (Olson & Peter, 1994, p.13) Companies are interested in consumer behaviour because they can develop marketing strategies to influence consumers to purchase their products based on consumer analysis. The success of a company’s marketing strategy will depend on how buyers react to it. To find out what satisfied customers, marketers must examine the main influences on what, where, when and how customers buy goods and services (Dibb, Simkin, Pride & Ferrell, 2001). By understanding these factors better, marketers are better able to predict how consumers will respond to marketing strategies. Ultimately, this information helps companies compete more effectively in the marketplace and leads to more satisfied customers.
Consumer decisions can be classified into three categories (1) routine response behaviour, (2) limited decision-making and (3) extensive decision-making. A consumer uses
routine response behaviour when buying frequently purchased, low cost, low risk items that require very little search and decision effort (Dibb at el, 2001). Customers for Morrisons and food retail industry are in this category.
Which elements of consumer behaviour do Morrison need to understand?
Morrison faces a collapse in profits of £74m into the red in the six months to 24th of July, compared with the £122 million profit last year (Finch, 2005). Morrison merged with Safeway and spent £3.3 million to complete this acquisition. However, the main issue for Morrisons is loss of customers and loss of their main investors. 4% of shares have been sold off. Therefore, shareholders are worrying about losing their main customer base the top socio-economic group AB1 because the Morrison strategy is not providing high quality ready meals which the AB1 socio group wants. Another criticism is that Morrisons after consolidation appears to have such a limited product and price range. A UK consumer body has criticized Morrisons over the healthiness of their products. Consumers have become more health conscious however, Morrisons own label brands contain more salt, fat and sugar than other retailer products (Field, 2005). The AB socio-economic group pays more attention to health issues and spends more money on healthier products. This may be another reason they are losing the AB1 socio group customers. ABs are forecast to increase in numbers by 36.8% of the population between 1998 to 2007, to 13.4 million adults (Mintel, 2004) therefore, losing the AB group is a major threat to the company’s future. All these issues indicate that Morrisons needs to be more customer-centric.
For the food retail industry, market segmentation is one of the most important factors in consumer behaviour analysis. Market segmentation is the process of dividing markets into groups of similar consumers and selecting the most appropriate groups and individuals for the firm to serve (Olson & Peter, 1994). Consumers vary in terms of product knowledge, involvement and purchasing behaviour. The Five-Stage Model of the Consumer Buying Process is described by Kotler as a model of the 'typical buying process' (2005) and is a way to explain how consumers make their purchases. The five-stage process includes problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation. However, a consumer does not necessarily go through all the steps and can in some cases even reverse the order (Kotler, 2005). When a consumer buys a low-involvement product that is considered to have a low risk s/he usually has a preferred brand and will stick to this, even though there might be a broad selection of other brands. In that case the consumer goes straight from the problem recognition stage direct to make the purchase decision, skipping the information search and evaluation of alternatives (Kotler, 2005). There are also several other situations where this model does not fully apply, such as when consumers make spontaneous purchases, are under a time constraint or have a certain attitude towards the product. Companies find it difficult to control the consumer buying decision process, however, they can get hints from consumer segmentation analysis because marketers’ group consumers are similar in some dimensions therefore a particular product will appeal to and satisfy them better. Olson and Peter (1994) identified five major types of segmentation including geographic segmentation with bases including city size and population. Companies can research areas in order to find out the social make – up of the area then select suitable products to match the social make – up. For example, the majority of Japanese people living in London live in Golders Green, St John’s Wood and the Acton areas, therefore the company can offer Asian or Japanese products in nearest branch. If the company knows the number of people living in particular area, it will help it in considering whether to open a new branch or not as the case may be. Demographic factors such as age, sex, race, ethnic origin and family life cycle can also be considered. Socio-cultural segmentation can be categorized into four major areas (1) roles and family, (2)reference group, (3) social class and (4) culture and sub-culture. Psychographic segmentation includes motives, learning and attitudes. Behavioural segmentation looks at brand loyalty and usage rates. Morrisons have to link all these elements when considering their marketing strategies.
Consumer needs and wants change all the time in context with the issues raised above. The next stage for the company is to analyse the marketing mix based on consumer segmentation analysis. The marketing mix consists of product, price, promotion and channels of distribution. These are primary elements marketing managers can control to serve consumers. The aim is to develop a consistent mix where all the elements work together to serve the target market. Selecting target markets and developing marketing mixes are related various tasks.
These are the important elements that Morrison should be considering if it wants to improve
Product
Ø How many variations, models and sizes of the product are needed to satisfy the various target customers.
Ø In order to launch new own label products, what types of packaging and labelling information would best serve consumers and attract them to purchase the product.
Price
Ø How much are consumers in a target market willing to pay for a particular product?
Ø What kind of price range is needed for that particular area.
Promotion
Ø In order to achieve a successful advertising campaign, the company need to know which would be the best media format for reaching the target market.
Ø What image should advertising try to create about the company.
Distribution
Ø What types of distribution channels would the consumer prefer to purchase a product in? Stores or other channels?. Morrisons is not currently offering online shopping. However, competitors such as Tesco, Sainsbury and Waitrose all offer online shopping and their sales of ecommerce are rapidly increasing.
Ø What kind of atmosphere might influence consumer preferences? Store layout, signs and display formats all influence consumer cognition.
Conclusion
According to market researchers TNS, around 85% of UK households have at least one loyalty card (Shabi, 2003). Tesco launched first loyalty card in UK in 1995. Today, the Tesco Clubcard has 10 million active households (Mesure, 2003). There are two main reasons companies to issue loyalty cards. The first reason is consumers who have loyalty cards literally become more loyal and therefore become repeat customers. The research shows that when consumers were given a choice between two stores, they were more likely to shop at the one where they could earn rewards. The second reason is that companies can analyse consumer behaviour via the loyalty card database. Each time the card is swiped, companies get information about what customers bought, where and how customers paid. All this goes into a databank profile of individual purchase history. The data gained from each transaction can turn companies into “customer-centric” businesses. In addition, when the people signed up for the card, they gave personal information about their address, how many people live in the house, employment status, number of children and so on. Companies can analyse consumer segmentation based on this database.
In addition, retailers use loyalty card knowledge to find new markets, such as planning new range rollouts and managing fresh food. In the process they can save a fortune in costs. Another benefit is companied may save in advertising and outsourcing market research costs because now the company has its own database to analyse the individual customer.
Recommendation
UK food retail industry is one of the most competitive in the world and also oligopolistic in nature with the top four or five accounting for around 60% of the market (Shabi, 2003).
The focus of customer relationship management has evolved from customer satisfaction to the creation of values for the customer. It is important to look at customers from the customers’ point viewpoint and not from the product or multiple channels. Consumer behaviour is affected by many uncontrollable factors therefore issuing loyalty cards can help in understanding consumer behaviour.
Morrisons is now facing severe problems. It has to become more customer-centric in in future in order to survive. Morrisons is poised to make a U-turn on its decision to shun
loyalty schemes, and is in talks with suppliers about possible options. In the past, Sir Ken Morrison, has said that the company would never offer a loyalty card as customers are interested in 'pounds not points'. However, it is now believed that the combination of added value for consumers and the useful data that can be gathered has persuaded the supermarket to introduce a loyalty scheme. Secondly, using this database to analyse consumer segmentation can help match consumer needs and wants. Thirdly, this database can be used to create a new marketing mix strategy in terms of the right product at the right price through the right channels and promoted in the right way.
References
Dibb, S., Simkin, L., Pride, W.M & Ferrell, O.C. (2001) Marketing Concept and Strategy, 4th Edition, Houghton Mifflin Company, Boston
Field, J (2005)
First Safeway became Morrison, is change driving shoppers away?, Sunday Herald, Glasgow, 3 April, p.5
Finch, J (2005)
First loss at Morrisons but Sir Ken intends to stay on for three years, The Gardian, London, 21 October
Mowen, J.C & Minor, M (1998)
Consumer Behaviour, 4th Edition, Prentice-Hall Inc, New Jersey
Olson, C. J & Peter, J.P (1994)
Understanding Consumer Behaviour,
Wednesday, July 1, 2009
How Massage Therapy Benefits Autistic Children
The massage therapy is a well-loved session of many. Celebrities, public officials, workers, students, and people from all walks of life succumb to their cravings to experience the soothing effect that massage promotes. Imagine a day of hard work, stress, and pressure. Wouldn't it feel so nice to be subjected to the therapeutic human touch? However, it has been found out that massage doesn't only benefit the normal individuals. Studies show how helpful and therapeutic it can be to the autistic children. This may be new to you but it is a fact. After all, these children also deserve the best that life may offer. Autism Explained Autism is a kind of brain disorder which normally gets tracked when the child is aged 2. The symptoms become recognizable at such a tender age basically because he falls short in developing the language along with the pertinent social interaction skills. Children should be able to start saying a few words and socializing. If they don't, then there is a reason for the parents to start panicking. Among the common indicators of autism are withdrawal from the surrounding people and some other abnormal behaviour. There are some people who believe that this is a circumstance that can be cured while some strongly refuse to accept this possibility. Whatever is the case, concerned parents normally travel far and wide to discover the proper alternatives and treatment to address such condition. Autism's Impact on Parent-Child Relationship There is nothing more painful for the parents than to see their children being heaped on with a very challenging disorder. They usually end up thinking that their children are innocent and that they don't deserve it. Who deserves such illness after all? It is truly heartbreaking. A child who is said to be autistic fails to understand the difference between what is acceptable and what is not. He is unable to express his thoughts and feelings by means of words, gestures, or even facial expressions. He has his own world wherein no one can penetrate. Thus, there is no parent-child relationship that gets bonded. Again, studies reveal that an autistic child can get attached to his parents yet he fails to react and respond properly. Many of these unfortunate children are even confronted with the tactile and sensory issues so they don't readily respond to the sounds, sights, touches, and smells. They often seem oblivious with what is going on. The Role of Massage in Cases of Autism A large number of autistic children are being subjected to the therapeutic method of massage. In fact, many therapists and parents are finding out good results so far. These children react positively to massage and they are able to establish their connection to their parents because they love being touched by them. However, there is an exception. Not all autistic children respond in a similar way. It is advisable that parents learn the basic techniques and a lot other methods which they may use prior to starting with the massage session. The mood of the child has to be set by letting the word "massage" sink into his consciousness. It has been discovered that those children who are given the therapy show lesser unacceptable behaviour and are turning socially attentive. They are less likely to withdraw from their environment too. Autism may be very frustrating but give the massage therapy a chance too. It can do wonders on the child.
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